Light the fuse.
We get gameplay.
We get marketing.
We get development.
Forged from 20+ years of combined experience in video game marketing, Red Barrel Creative is a creative production agency focused on inspiring, innovative and effective campaigns designed to reach a new generation of gamers.
We are gamers.
We are also a team of creatives - game capture directors, motion graphic designers, video editors, copywriters - dedicated to making content that excites and reflects what players want. Having worked with some of the best development and marketing teams in the industry, we recognize the critical importance of the studio’s vision - and how that engages with a marketing voice - to make the best content imaginable.
We combine our deep knowledge of game art and technology with innovation and passion to create explosive campaigns that are authentic to the game.
Video Production
As channels continue to grow and evolve, and game content expands in massive ways, we understand how important it is to reach the right people in the right ways. That means relishing the tentpole trailers, but also understanding how to create bespoke content for social channels - and connect everything to a holistic, authentic narrative throughout the entire campaign.
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Trailers
Social Campaigns
Gameplay Capture
Motion Graphics
Sound Design & Mix
Copywriting
Branding
Your brand is who you are as a company. Your brand telegraphs your tone, your culture, your values. Not just a logo and some official colorways. You must ensure your branding elements are used consistently, appropriately and correctly. This, plus longevity, will ensure that your customers, investors, and employees clearly understand who you are - and what you represent.
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Branding Exercises
Brand Hierarchy Guidance
Culture & Values Explorations
Logo Design
Graphics Packages
Animated Logos
Tone & Style Guides
Design
How your product looks on the shelf, or in an app store, will communicate that your brand is a force to be reckoned with. How is the information organized? How quickly does the viewer understand the messaging? How does it contrast with the items around it? Especially in the realm of investor relations, little is more effective than beautiful and clearly communicated data.
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Key Art
Packaging
Point of Purchase
Print Quality Control
Press & Sales Kits
Experiential Materials
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Presentations
Social Posts
Content Roadmaps
Retail & App Store Art
Consulting
The founders of Red Barrel Creative come from both the in-house and agency worlds - and recognize the power and efficiency of in-house creative as well as the unique specialization that external partners offer. We can help determine, based on your individual needs, what asset types should be created internally, what workflow is the most efficient, and how creatives should interface with developers, marketing teams, etc.
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Dev Tools & Capture Functionality
Process Analysis & Evaluation
Implementation
Creative Recruiting
Our story…
Red Barrel Creative is the shared dream of founders Todd Pruyn and Joey Derrico. Both award-winning creative leaders, Todd came from the ad agency world; Joey from film production.
At Activision, they conceived, founded, and built the in-house creative marketing department – and for a combined 23 years made AAA artwork for some of biggest video games in history: Call of Duty, Skylanders, Destiny, Guitar Hero, Crash Bandicoot, just to name a few.
Red Barrel Creative was founded with the recognition that a partnership between the agency world and the in-house world is a huge advantage – and one that cannot be underestimated – for the work’s quality, efficiency, and budget.
This experience left them in a prime place to start Red Barrel Creative – and bring their perspective to an even broader audience.
Red Barrel Creative is proud to be a minority owned business.